OK, so say you have a company and a slight “PR problem”. Wouldn’t it be great if you owned a large platform where you could publish virtually anything you wanted to billions of people, so that you could simply sculpt the public opinion? Oh, wait…
No More Apologies: Inside Facebook’s Push to Defend Its Image
Mark Zuckerberg, Facebook’s chief executive, signed off last month on a new initiative code-named Project Amplify.
The effort, which was hatched at an internal meeting in January, had a specific purpose: to use Facebook’s News Feed, the site’s most important digital real estate, to show people positive stories about the social network.